Chiwetel Ejiofor, award-winning screen, television and stage actor, has been appointed by Lexus as the voice of its new Creating Amazing campaign, a marketing strategy designed to express excitement and innovation in the prestige brand.

Ejiofor will be heard delivering Creating Amazing television and radio adverts that will form a central element of the multi-million-pound campaign, produced for Lexus by national advertising agency CHI. Initially these will support the launch this summer of the new GS executive sports saloon and RX luxury SUV models.

Richard Balshaw, Lexus Director, said: “Chiwetel is the perfect choice for the campaign. He has a distinctive, rich and engaging voice that we know will connect with listeners and help make our Creating Amazing advertising memorable and effective in reaching our target customers. (source)